Advertising Models & Cost Metrics


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Cost Per Click (CPC)

What is it?

Cost per click (CPC) advertising is a very popular strategy where the ads with the highest bids are placed in a prominent location on a content related website. With CPC advertising, you only pay for the amount of people who actually click on the advertisement.

What does that mean?

You only pay for people that want to get to know your products better and are potential customers that want your product.

End result?

Compared to how much you would have to pay per potential customer that calls in for your ad in the newspaper, you are only paying a couple of cents for each potential customer, which means huge returns on your investment. Plus, you get detailed reports on your campaign, giving you the means for optimizing your targeting on campaigns.

Minimum Cost: As low as $0.01/click

Cost Per 1,000 Impression (CPM)

What is it?

If your goal is branding to a wide audience, CPM is a good cost metric in terms of how many aggregate consumers you may have reached. The advertiser pays a set fee per 1,000 impressions or displays rather than a fee each time someone clicks on the online ads.

What Does This Mean?

Think of it like a billboard advertisement, except that instead of being shown on the side of the road or on moving buses, it is shown on popular websites related to your ad that thousands of visitors go to.

End Result?

Thousands of visitors for as low as a minimum of $0.05? Compared to traditional advertising such as billboards, bus ads, or even newspaper ads, it is much more cost effective, targeted and gives much wider exposure.

Minimum Cost: As low as $0.05/One Thousand Impressions

Cost Per View (CPV)

What is it?

Cost per view advertising essentially displays the full page advertisement in a pop under window. The advertisement can be triggered by specific categories with our XTargeting matching engine. If your goal is for the visitor to reach the sale page directly without clicking any banner, CPV is a good metric for you.

What Does This Mean?

Your sale page is the webpage that you want to get your customers to take the action of buying your product or service. With your sales page showing up on popular sites relevant to your ad, it is basically you giving your sales pitch to thousands of people who would interested in a short amount of time.

End Result?

Sales pitching to thousands of people in a short amount of time? Compared to door-to-door or even telemarketing, you are looking at contacting more people at a much lower cost in a shorter amount of time.

Minimum Cost: As low as $0.0005/view